Posts

Showing posts from July, 2022

the dizzying pace of digital change

We have been talking about digital journey. Old uncertain approaches won't deliver; you need absolute clarity about digital's demands, customer's digital vision, strong leadership and unparalleled agility. If there is one theme I hear consistently it's that consumers expect the brands they engage with to provide a flawless digital experience in their interactions. That's applicable to all type of industry, be it retail, information technology or some other and all has their own way of defining digital experience. I have witnessed recently few stores in my locality, one was going out of business (Toys"R"Us) and other was heading towards transformation (Target) with new consumer experience. Reason for out of business could be different but mostly, companies born before the digital age must substantially transform in order to remain relevant and which starts from digitally transform small business processes which are key consumer experience. We know this f...

take bold steps to understand below areas-

We have been talking about digital journey . Old uncertain approaches won't deliver; you need absolute clarity about digital's demands, customer's digital vision, strong leadership and unparalleled agility. If there is one theme I hear consistently it's that consumers expect the brands they engage with to provide a flawless digital experience in their interactions. That's applicable to all type of industry, be it retail, information technology or some other and all has their own way of defining digital experience. I have witnessed recently few stores in my locality, one was going out of business (Toys"R"Us) and other was heading towards transformation (Target) with new consumer experience. Reason for out of business could be different but mostly, companies born before the digital age must substantially transform in order to remain relevant and which starts from digitally transform small business processes which are key consumer experience. We know this f...